Stories of Success: AIESEC Egypt & Digital Experiences

What does it mean to create digital experiences? Hear from Abdo Ibrahim, MCP of AIESEC in Egypt 15-16 and AI Growth Hacker MEA 16-17, and learn how AIESEC in Egypt created a digital experience for their customers, leading to 150% growth in OGX. 

The key learning here was how can we look at our local market, and start to adapt these different technologies, platforms and interfaces, to the reality of young people in the market.

Through a process of customer interviews, AIESEC in Egypt were able to understand what Egyptian youth really want in a digital experience, and cater to these needs and wants.  

Watch our first Stories of Success video below to learn more!