Miroslav from Spain is sharing with us about how Spain is aspiring to reach 100% implementation of Customer Flow. This is what he said:
Making these changes was neither comfortable nor easy, but we have been lucky enough to also have LCP classes that truly understand the importance of customer-centricity. It was their bravery and their initiatives that drove us forward.
We first changed our financial model to have EPs pay on approval; that was the obvious jumping-off point even if it caused us some financial insecurities at first. Then we started ensuring that our external campaigns were not only drawing in customers, but providing them with the right information and resources from the start so that they could understand AIESEC as early on as possible. We brought on Get Response to start nurturing leads and providing support to customers at their speed through emails and an additional simplified digital experience. We’ve started restructuring our website to be more user-friendly and build a collection of resources to provide EP support online.