How to make the sexiest Marketing for dummies

Who could be more attractive than a smiling black eyed Philippine? Yes, Nobody like Tamara Hombrebueno

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Our AIVP Customer Experience for Youth just came back from Inbound 2016, a really cool event for marketers.  

INBOUND "is packed full of amazing speakers, content, and entertainment that aims to educate, inspire and delight the most switched on inbound marketing, sales and services professionals from all around the globe"

So, we as AIESECers, why should we know about this topic? well, because INBOUND's purpose is to provide the inspiration, education, and connections you need to transform our organization. Inbound fuels the passion that drives the most innovative and successful leaders of our time. In order to make the sexiest Inbound marketing in the world, you should keep these tips in mind:

1 People trust recommendations from their friends more than anything else! So are you, yes you, every member of AIESEC shouting about it to your friends. But also you, yes you, are you ensuring that our leadership product will shout for itself? 

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2. Analytics and data is everything! As a members how are you using expa for your analytics - share your GCPs in the comments! When you talk with your customers and the students on your campus, what insights do you learn to make AIESEC better?

3. If I like Obama's or Mcdonalds or How to get away with murder's facebook page, what does that say about me? In the same respect, if I like AIESEC's page on facebook - what does it say about me?

4. When people connect/engage with AIESEC, what do they hope our brand says about them? What is your customer’s brand? Ours is secondary. How does our brand empower them?

So it's time to make a viral AIESEC, where we are really accessible to everyone, everywhere. Did I forget to remind you that Inbound outputs can be found HERE?

Fantastic Beasts and their Conversations

Fantastic Beasts and their Conversations

Having one on one conversations with members of our teams cannot be undermined. It ensures that expectations are aligned and all are on the same page. This anthropomorphic piece underscores a conversation between two characters from our will-never-be-released pseudo edition of the movie: "Fantastic beasts and Where To Find Them." One was able to learn something from the other. What are you learning about your team members?

LCP! Your 5th lesson on How to be a CEO is coming!

Inviting you to the 5th LCP: How to be a CEO series on Saturday (both Elect and Current) 26th November 2:00pm GMT +1

Topic: Building Trust (LCP Elect), Coaching Skills (LCP Current)

Hosted by: John Lau CK, MCP AIESEC in Malaysia 16-17 (Elect Track) and for current track? Guess who? :p

Adobe connect link:

Elect: aiesec.adobeconnect.com/lcpe-lead5/

Current: aiesec.adobeconnect.com/lcpc-lead5/

Book it into your calendars!

OUR VALUES: ACTIVATING LEADERSHIP

It’s not enough to only know the AIESEC values - values are made to be lived. In this series of articles, we’ll be exploring the six AIESEC values and how we as an organisation and you as an individual can live these values on a daily basis.  

Since we are newbies we heard the word "leadership" everyday everywhere, it becomes our favorite word and we use for everything. But, do we really know what it means and how do we practice it? Obviously, it seems impossible think that leadership can be done by anyone, or we believe that this only can be driven by someone who was born or developed a unique gift.

But fortunately, at AIESEC we find that we are all in the capacity to generate changes leading by example through actions and results, taking full responsibility for developing others. Because many people believe that leadership is having the power to move masses of hundreds of thousands of people, and yes, that can be achieved through this value but also you have to be realistic that if you don't lead yourself you will never be able to transmit your ideas to others. 

We have to step up and take the dreaded reins. The “why” is apparent, the “when” even more so but it is the “how” that most of us fail to understand. If we look around in everyday life, we suddenly realise that the society is full of people who go to work, sit there for eight or nine hours, come back home and repeat the same process every single day (except for weekends). True changes are made by people who decide to leave their comfort zone, challenge themselves to challenge others to generate real changes. Real leaders are those who decide to learn and think differently each day to transform their environment, around a common goal. 

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On a local level, activating leadership is evident as well. LCs empower others in the most casual and simple but challenging ways opening special positions with specific job descriptions for which even new members can apply, and creating rewards and recognitions taking into account the performance of members and how they are generating changes in others. 

Likewise, when a person takes their exchange, is activating leadership because is living new experiences, where this person confronts the world to understand it, to know others with opposing perspectives of life and to learn to know himself. Through all of these experiences we have created a leadership chain that is truly impressive for the world.

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others." —Jack Welch

If AIESEC has generated world leaders like Bill Clinton, Kofi Annan, Helmut Kohl, Cavaco Silva, Lech Valessa, Uwe Doerken, Hans Ulrike Maerki, Jack Wadsworth to rockers like Bono, we must stand in front of the world because today we are the world's largest student -based organization. More importantly, we continue to strive toward our original goals and fulfill our mission through exchange and leadership development. We continue to be dedicated to cultural understanding and, by forging a new generation of leaders who are passionate about our causes and a better society.

How do you activate leadership in your daily AIESEC life? Share your stories in the comments below!

Global Coordinator at ING

Do you have BD/iGT background? Are you crazy about innovative organizations?

ING is looking for a Global Coordinator to join the team in January 2017. The GC will manage the entire partnership with AIESEC , and is also responsible for being an AIESEC ambassador inside the company.

We are looking for an extrovert with a lot of passion for getting things done. Are you this kind of person?

Apply here: http://bit.ly/ING2017 by Thursday!

Why We Will Move On...

So last week a huge bombshell erupted as we saw the results of the USA elections and many are still worrying about the effect this will have not only on the USA, but to the whole world as well. To AIESEC as well.

If you think you are having challenges in your transition with the elect, just remember this photo

If you think you are having challenges in your transition with the elect, just remember this photo

But there is one thing that is for certain:

We will move on as a movement that is shaping the future leaders for this world regardless of the challenges, pressures and influence we are facing, because we are taking a stand for the things that matter and positive impact in the last 68 years.

Because we have been Demonstrating Integrity and we live Integrity as our core value. And we have been doing this from the beginning.

And this is not the first time we had to prove that we are worth the values that we are standing for.

We are consistent and transparent in our decisions and actions. We fulfil our commitments and conduct ourselves in a way that is true to our vision.

AIESEC was born in an era of division and lack of understanding and communication, an era when fear of a global conflict was at a tipping point and that lasted for more then 4 decades. An era when people  were divided and many societies isolated. And yet we stood strong and developed young people, we built bridges of trust where walls of fear separated people.

And so many other challenges we overcame and we didn't fail in our mission, we didn't spoil our purpose and most of all: we didn't give in.

Berlin 1989: Where they would build walls of fear, we would build bridges of trust

Berlin 1989: Where they would build walls of fear, we would build bridges of trust

 This is something that is admirable. Even I joined AIESEC because I saw what did it mean to Demonstrate Integrity and here is how: Because back then there was a political ruling party that approached AIESEC on my campus in order to create a partnership. This partnership was meant to connect them members of AIESEC with the political party on a very discrete way and in return AIESEC would get all the support for our products, projects and activities, both financial and by endorsements and connections. Now since all of this is happening in a Eastern European country in development where greed and corruption are a everyday reality, this is something that would be usual for youth lead organizations, something that happens on a regular basis. 

But not for AIESEC.

Because we are THE Youth Leadership Movement. And we stand for something more. And we defined that in our VALUES.

The proposition was refused, they found another youth organization that was obedient and took the proposal, and we continued to struggle with our resources and to face challenges in order to gain support and be more relevant. But we were true to ourselves and our values. This party later on lost the elections and vanished, as did many others before. Heck, even the my country where AIESEC was established changed the name 5 times in the last 7 decades.

Leaders come and go, but AIESEC with it's idea stays for good.

So, don't be afraid about the future days and events, but think how you should act and how we as a Youth Leadership Movement will shape that future for the better and how our Values will drive us by doing it.