So many times in AIESEC we move countless efforts to create events, gather our different stakeholders and provide value to everyone. Think of YouthSpeak Forum, think of an alumni cocktail, think of any event that you use for EwA with your enablers.
The thing with these events, is that we don't usually use them to its full potential when it comes to exposing our brand. Think about it: will anyone who wasn't at the event, or didn't follow your social media publications, know that that cool partner of yours (that is a big shot in his industry) endorses your brand? Will anyone ever know how this partner has an amazing story with AIESEC back when he was young? The simple answer is no. But you can do something about it. So how can I make it happen?
(see an example of AIESEC Mexico below)
Panalpina es un proveedor suizo de servicios de transporte y logística, especializado en fletes intercontinentales aéreos y oceánicos, asociado a soluciones de administración de cadenas de suministro.
1. PREPARE A GOOD MARKETING OC THAT HAS VIDEO KNOWLEDGE.
If you are going to gather your partners, you need to take advantage of their presence. So, the best way to collect interesting content for your sales (being for the website, social media or emails) is to be able to capture the energy of a testimonial of your partner. Prepare for this by selecting an OC that can be on sight and continue the work after the event by editing the recordings.
2. SET EXPECTATIONS WITH YOU PARTNERS.
It's important that they know that you want to tell their story. Prepare some questions ahead, find space in the agenda, and allocate something like 15-20 minutes to interview each of the partners.
3. FIND A QUIET ROOM WHERE YOU CAN PREPARE THE INTERVIEW SPACE
After finding a quiet space where you can interview several partners in a row (it would be ideal if there would be a background with the event happening), you just need to think logistics of transporting the partners during the designated times to the specific room.
4. MAKE THE WORLD KNOW
Once the event is over, make sure you release all the videos throughout several weeks in your social media channels (like Linkedin, Youtube, Facebook), and tag the partner, to generate awareness on his/her's circle of friends and colleagues. In the end, you can use this footage to sell the event again, sell opportunities and place it in your website, as a professional endorsement.
Zé Vieira, MCVP B2B AIESEC Mexico RST B2B Disrupter for Americas