Global Marketing Summit 2016

As we move towards the context of AIESEC 2020, the way we do marketing must evolve. With that in mind, marketers from all around the world including your AI BCXP team went through a week of intense review on the role of marketing.

We realized there is a fundamental logic under all the topics connecting everything we talked about and surprise surprise, it is… the Funnel.

To get on the same page, we ask you to start with reading the following introduction, where we explain the marketing funnel further and how it is fundamentally the core of what we do as marketers. We wish this will bring clarity to your job and support in your entity’s development.

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Now that we're on the same page, time to check out the output!


Marketing is enthusiasm transferred to the customer.
— Gregory Ciotti